Stukent Social Media Marketing Challenge


Here’s your chance to compete in the world’s 1st social media marketing simulation used by top institutions around the world.

Test your social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

The top 3 competitors who generate the most revenue will earn a travel scholarship to ICDC and will be recognized at the final awards ceremony, in Orlando, Florida, on April 30th, 2019.

Challenge Dates:

  • October 15th – 29th


  • 1st Place: $1,500
  • 2nd Place: $1,000
  • 3rd Place: $500

The top 3 overall winners will also be recognized on stage during the final award ceremony.

Last Year’s Winners

Ermuunzaya Battsengel – Graham Kapowsin High School

“When I started Mimic Social, I looked at it as another school project, but when I started experimenting I actually had fun learning and competing with others. I believe the simulation is a great tool for anyone who wants to learn social media marketing. If you want to learn social media marketing, first try in simulation rather than losing thousands of dollar for poor marketing skills.”

Zachary Lewandowski – Springdale Har-Ber High School

“I thoroughly enjoyed using Mimic Social. The program was easy to understand and enjoyable to work with. The content associated with the challenge was realistic, and I enjoyed getting to use such a helpful simulation. I think the most valuable thing I learned from this challenge was when and how to successfully post social media content. I am not exactly ‘social-media savvy,’ so it was helpful to immediately see the results of my posts.”

Jack Pullin – Dartmouth High School

“My overall experience using Mimic Social was that it was a new learning experience for me. I haven’t done anything like it and think its a new, innovative program that will help many people in the future. I think the simulation would benefit newcomers to the marketing field and help companies find out what will sell and what will flop.”

Last Year’s Award Presentation:


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