Congratulations to the more than 4,500 DECA members who competed in the first-ever Stukent Social Media Marketing Challenge. Students competed against each other using the world’s first social media marketing simulation, Mimic Social, used by top institutions around the world.
Top 3 Winners
The top three overall competition winners received a travel scholarship to this year’s DECA International Career Development Conference in Atlanta, Georgia.
Ermuunzaya Battsengel – Graham Kapowsin High School
“When I started Mimic Social, I looked at it as another school project, but when I started experimenting I actually had fun learning and competing with others. I believe the simulation is a great tool for anyone who wants to learn social media marketing. If you want to learn social media marketing, first try in simulation rather than losing thousands of dollar for poor marketing skills.”
Zachary Lewandowski – Springdale Har-Ber High School
“I thoroughly enjoyed using Mimic Social. The program was easy to understand and enjoyable to work with. The content associated with the challenge was realistic, and I enjoyed getting to use such a helpful simulation. I think the most valuable thing I learned from this challenge was when and how to successfully post social media content. I am not exactly ‘social-media savvy,’ so it was helpful to immediately see the results of my posts.”
Jack Pullin – Dartmouth High School
“My overall experience using Mimic Social was that it was a new learning experience for me. I haven’t done anything like it and think its a new, innovative program that will help many people in the future. I think the simulation would benefit newcomers to the marketing field and help companies find out what will sell and what will flop.”
Participants tested their social media skills by managing a $50,000 budget in simulated ad dollars for a fictitious bag company, by marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. They were taught audience targeting, how to promote and schedule content, as well as mastering the key performance indicators that drive product sales. Lists of top finishers are provided below.