Associate Professor of Marketing
University: University of Michigan – Flint
Location: Flint, Michigan, United States
Dr. Sy Banerjee received his PhD in Business (Marketing) from the University of Rhode Island, MBA (Marketing) from International Management Institute, New Delhi, and his Bachelor in Science (Economics) from Presidency College, Kolkata. He began his professorship after four years of working in consumer packaged goods, logistics, tracking and telecommunications.
We are excited to announce that he will be contributing a chapter on Mobile Marketing to our textbook Internet Marketing Essentials. We chose to work with Sy to add this chapter because he is a pioneer in the research of how mobile devices impact digital marketing, consumer insights and behavior. He also developed the first academic course on mobile interactive marketing and offered it for Northwestern University.
As if that wasn’t reason enough for choosing to have him write our chapter on Mobile Marketing, he has been a speaker at the Mobile University Summit, and been a collaborator with Heartland Mobile Council (Chicago) for developing a certification program for mobile marketers.
He is also a member of the Collaborative Neuro-marketing Group at Northwestern University and also serves as reviewer for AMA Summer Educators Conference, Association for Consumer Research, Decision Sciences, Journal of Interactive Marketing, European Journal of Marketing, Journal of Research in Interactive Marketing, and Global Business Review.
Connect with Syagnik Banerjee