At Stukent, our mission is to help educators help students help the world. We build innovative courseware and simulations that help educators prepare their students for real-world industries. Our solutions save educators valuable time, are easy to implement in the classroom, and give students hands-on experience with the concepts they are learning.
Each month, Stukent highlights a standout higher education teacher who not only uses our products in the classroom but exemplifies our core values, too.
Stacy Smollin Schwartz is Stukent’s Professor of the Month for March 2022!
Stacy Smollin Schwartz
Digital Marketing, Social Media Marketing, Intro to Marketing
School: Rutgers Business School
City: Newark and New Brunswick, NJ
STACY’S CAREER HIGHLIGHTS
I have been a full-time marketing professor at Rutgers Business School for 7 years, and the founding director of our fully online MS Digital Marketing program for the past 3 years. Prior to RBS, I worked as a Learning & Development consultant for the Interactive Advertising Bureau (IAB) to launch the only ANSI-accredited professional certifications in the digital media industry. I’ve held marketing leadership roles at Virgin Mobile USA, Hospital for Special Surgery, and internet advertising pioneer DoubleClick, which I joined as its eleventh employee back in 1996.
WHAT STUKENT COURSEWARE HAVE YOU USED?
I regularly use the Mimic Social simulation in my Social Media Marketing course. And, I have guided other instructors in our MS Digital Marketing program to use Mimic Pro and Mimic Consumer Behavior in their courses.
WHAT TIPS WOULD YOU SHARE WITH OTHER TEACHERS?
Don’t get too distracted by shiny new tech. Focus your course content on fundamentals that stay consistent over time, and will serve your students long into the future. Then, supplement with assignments and projects built around the latest trendy tools and technologies that will make them more immediately marketable. Ultimately your job is to teach them how to make smart marketing decisions in the future, not just how to set up an online ad today.
WHAT ARE YOUR HOBBIES AND TALENTS?
I am a mom of 3 kids ages 12-18 so one of my top “hobbies” is getting everyone where they need to be. When I’m not behind the wheel of my car, I love to play piano, cook, and run (preferably near a beach). I’m also currently Board President at Sharsheret, a national nonprofit organization that serves young women and families facing cancer.
WHERE CAN WE CONNECT ON SOCIAL MEDIA?
Congratulations, Stacy! Thank you for everything you do for your students!