At Stukent, our mission is to help educators help students help the world. We build innovative courseware and simulations that prepare students for professional roles. Our solutions save educators valuable preparation time, are easy to implement in the classroom, and give students hands-on experience with essential industry concepts.
Each month, Stukent highlights a standout higher education professor who not only uses our products in the classroom but exemplifies our core values, too.
Jessica Pucci is Stukent’s Professor of the Month for July 2022!
Jessica Pucci
Senior Associate Dean, Walter Cronkite School of Journalism and Mass Communication
School
Arizona State University
City
Phoenix, Arizona
JESSICA PUCCI’S CAREER HIGHLIGHTS
After a career in food, travel, and design magazines, I moved into brand content, engagement, and strategy — they’re remarkably similar! I then transitioned to higher ed, where I have the pleasure of nurturing the next generation of strategic communicators. I’m the senior associate dean at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, where I lead our digital strategy degree programs, undergraduate curricula, recruitment, the Los Angeles expansion, and more.
WHAT STUKENT COURSEWARE HAVE YOU USED?
Our programs use several Stukent simulations, including Mimic Pro, Mimic Social and Digital Marketing Analytics, and [the accompanying courseware]. We’re continuously optimizing our curriculum and exploring others!
JESSICA SAYS: “I lead a team of professors who teach these courses and use Stukent products, too! … It’s really a team effort, and I’m just fortunate enough to lead the team!”
WHAT TIPS WOULD YOU SHARE WITH OTHER EDUCATORS?
Students can get lost in the competition among themselves. It’s important to redirect that [energy] and affirm that while brands may compete with each other for sales — and some brands make seemingly cool content you might want to emulate — the real competition isn’t with each other, it’s for your audience’s attention. Worry less about what your peers are doing and more about how your campaigns are performing. Are you meeting your client’s goals? Are you driving down your cost per conversion? What success looks like for your competitor may not work for you and your audience.
WHAT ARE SOME OF YOUR HOBBIES AND TALENTS?
I love college football, board and card games, eating my way through new cities, and hanging out with my two boys in whatever ways they’ll let me! I’m not sure I have many talents, but I think I’m great at finding and galvanizing people who are talented.
WHERE CAN WE CONNECT ONLINE?
On Instagram, I’m @jpucci8. On Twitter, I’m @jessica_pucci.
Congratulations, Jessica! Thank you for everything you do for your students!
