Assistant Professor of Marketing, Business Administration
University: Penn State Harrisburg
Location: Harrisburg, PA
Dr. Bartholomew has taught undergraduate courses in marketing principles, consumer behavior, internet marketing, advertising and retailing at Rider University, Oklahoma State University and Southwest Minnesota State University prior to joining Penn State Harrisburg.
Dr. Bartholomew has published in the Journal of Marketing, Journal of Public Policy and Marketing, Journal of Business and Industrial Marketing, and the International Journal of Business Information Systems.
Professional Affiliations
- American Marketing Association
- Society for Marketing Advances
- Pi Sigma Epsilon Lifetime Member
- Mu Kappa Tau Lifetime Member
STUKENT PRODUCTS USED
Dr. Bartholomew has used the Mimic Pro Simulation in his classes.
He says, “The students loved it and learned a lot from having to make decisions from the KPIs and on behalf of the company. It was especially interesting as some of our students were from France and worked in the internet marketing field professionally in the UK, so they brought those experiences into their projects. Other students also took the initiative more in their jobs and implemented new programs at work that helped them in their careers. Big fan of this type of learning.”
DR. BARTHOLOMEW’S TEACHING TIPS
Have class leaders share their tips
I really liked having the groups that are the class leaders in the different categories give reports to the rest of the class on what they were doing in the simulation. We also had an actual social media person in the industry do the simulation to compete against our students, which was really fun.
Real-world project
Students also did a project for either their current or former employers or a non-profit doing social media promotion for them during the semester. These projects are much better with the help of student learning that takes place from the simulation since it focuses the projects on deliverables to the clients. It also helps the students to know how to ask the client for the materials or information that they need.
Penn State Harrisburg
DR. BARTHOLOMEW’S HOBBIES
“I really love the outdoors and am enjoying exploring Pennsylvania, the Appalachian Trail, the Poconos, and our many state parks. Visit Salt Springs and you will see what I mean!”
Salt Springs State Park Trough
Connect with Darrell Bartholomew
Congratulations, and thank you, Darrell!
