Andrew Stephen, Ph.D.
Assistant Professor of Business Administration and Katz Fellow of Marketing
University: University of Pittsburgh
Location: Pittsburgh, Pennsylvania, United States
Dr. Andrew Stephen received his PhD in Marketing with Distinction and an MPhil in Marketing from Columbia University. He went to teach at Pittsburgh after his time on the marketing faculty of INSEAD in France and Singapore.
He is well known for the case studies that he has written.
Andrew has done extensive research in the areas of social media and digital marketing. You can find his research in myriad of journals including the Harvard Business Review, Journal of Marketing Research, and the Journal of Consumer Research, just to name a few. His list of prestigious awards for his research is quite impressive as well. Professor Stephen oversees the Digital Marketing Certificate offered through the Katz MBA Program. He teaches social media marketing and digital media analytics in the MBA and Executive MBA programs.
Connect with Andrew Stephen