Professor of the Month: Kim Saxton

Kim Saxton
Clinical Associate Professor of Marketing
University: Kelley School of Business, Indiana University
Location: Bloomington, Indiana

Professor Kim Saxton graduated with a Marketing degree from MIT. After many years in the industry, then later furthered her studies, earning an MBA and then a PhD from the Kelley School of Business at Indiana University where she currently teaches. She’s been teaching at the Kelley School for 12 years now and has been a Clinical Associate since 2012. 
Kim believes marketers should make data-driven decisions to improve their effectiveness. She has published broadly on new data analysis techniques, effective advertising and the impact of different kinds of promotions. She continues to hone her skills as a successful marketer by working with local startups to help launch and expand their businesses. 
Beyond the university, she loves to stay in shape and trains for endurance athletic events including the Ironman triathlon.

Kim continues to share the things she is doing (including valuable resources) with others on the Stukent Professor Forum. We are pleased to recognize her as the Stukent Professor of the month

Congratulations Kim!

Connect with Kim

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