Stukent, Inc. Publishes First of its Kind Mobile Marketing Textbook for Higher Ed

Rexburg, Idaho July 21st, 2016

Stukent, Inc. a global, digital publishing company that focuses on digital marketing has published a mobile marketing textbook on their digital learning platform. Professors can now use one text packed full of teaching resources and additional material such as assignments, case studies, video lectures, and more. The material will be updated multiple times a year, assuring professors that they are teaching up-to-date content to their students.

Mobile Marketing Essentials was privately released to beta users and received great feedback. The text is authored by Michael Hanley (Associate Professor of Advertising at Ball State), Mary Beth McCabe (Associate Professor of Marketing at National University), Paul Berney (Co-Founder of mCordis), and Michael Becker (Co-Founder & Managing Partner of mCordis). The foursome brings a mixture of academics and industry experience to the textbook, something that Stukent highly values.

When asked why Mobile Marketing Essentials was considered for higher education, Mary Beth McCabe responded, “Higher education is lacking the material to effectively teach a topic that is rapidly growing in popularity. CIT, marketing, and business students need to understand the role that mobile plays within an industry and they aren’t getting that right now.”

About Stukent, Inc.: Stukent is a leading digital marketing content provider for higher education. Thousands of students all over the globe are currently learning both internet and social media marketing through Stukent’s courseware that ranges from digital textbooks, case studies, real-world simulation games, video lectures from industry experts, and more.