- Our simulations use real data (publicly available) from sites like Google, Bing, Linkedin, and Facebook (just to name a few).
- We have taken that data around the topic of cameras and businesses that use platforms like those listed above to sell cameras online. The students get to use that data to make decisions.
- The students create ad and social media marketing campaigns and write content using the exact same criteria and format that the above-listed platforms use.
- We use a formula that weights the values of campaign organization, keywords, keyword bids, ad quality, landing page quality, content marketing quality, proper mix of content, etc. to determine ad rank, click through rates, likes, shares, conversions, open rates of emails, etc.
- Things like onsite SEO ranking factors are given weights and the content is measured for quality.
- We use industry averages to determine low and high-end performance potential for each student’s campaigns.
The factors listed above, among several others I better not share (secret sauce stuff), are what drive the calculations in our simulations.
What we simulate does not EXACTLY replicate true human interaction with a business online, but it is close and the success rates are based, again, on industry averages.
Unlike a flight simulator that bases its calculations on a century of proven science and math, Mimic simulations are based on real-world data, however, assumptions are made about decisions only humans can make and revolves around an industry that is still less than two decades old.