HELP GOOGLE FIGHT SPAMMERS AND SCAMMERS
Topic: SEO | Online Safety
Key Point: Back in the day, you could report a suspicious or spammy website right from the search engine results page. Digital marketers, of course, quickly quashed that option by reporting competitors (for no good reason). But, Google still wants more eyes on the digital landscape, and there’s still a way to blow the whistle on scammers, spammers, and all-around crooks. Simply use the new and improved Search Quality User Report.
Says Google: “User feedback helps us identify where our automated spam detection systems may be missing coverage, and is also used to improve our ranking algorithms.” This new report form is an expansion of the effort to identify spammy sites. Reportable issues now include malicious behavior and poor quality in addition to spam and paid links. Digital marketers, listen up: Use it, but don’t abuse it. Get the full scoop here.
LINKEDIN TO TEST VIDEO ADS ON STREAMING SERVICES
Topic: Social Media Advertising
Key Point: Here’s the way this works: LinkedIn users stream a television show or movie, and your targeted ad shows up in-stream. This Microsoft-spurred idea is currently in beta testing and could be available to marketers soon.
On-platform newsfeed ads now contribute most of the $5 billion in revenue for LinkedIn. Expanding that (targeted) reach to other venues could boost that number even higher. That’s Microsoft’s hope … and maybe a marketer’s dream. Here’s the info.
GOOGLE IS FORMING A POLICY ON AI CONTENT AND E-E-A-T
Topic: Content Marketing | SEO
Key Point: First off, E-E-A-T is a dashed acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. And marketers who have spent years building their own E-E-A-T can get a little testy when told none of that matters any longer — since AI is the new heavyweight champ.
Hold it, though, AI content may not pack much E-E-A-T and may even be on the SEO scrawny side. AI could even get companies caught up in legal battles over copyright issues, and that’s no fun at all.
Search Engine Journal provides a thought-provoking look at where Google currently stands on the AI-generated content issue. It also serves up an SEO reminder no digital marketer should forget: “[Google’s] algorithms and signals are based on human content and because of that will rank natural content at the top.” This is an article well worth four minutes of your reading time.
THE AGILE APPROACH TO DIGITAL MARKETING
Topic: Digital Marketing Tactics
Key Point: This isn’t news exactly, but it sure is interesting. If you’ve ever been envious of the developers in your company and their stand-up sprint meetings, why not incorporate that concept for your digital marketing team? It certainly makes sense. You don’t even need a team, actually. You can use it as a freelancer.
Here are the basics: Learn the four key components of agile marketing, then implement them in five simple steps (four, actually; the final one is to start back at step one). You’ll finish products quicker, deliver more value to your customers, lessen risk, and incorporate a Kaizen-type method for continuous improvement. Get started here.