TWITTER WILL SHARE AD REVENUE WITH TWITTER BLUE VERIFIED CREATORS
Topic: Social Media Marketing | Advertising
Key Point: If you’ve been looking for a reason to sign up for Twitter Blue, this could be the signal you’ve been waiting for: Blue Verified creators will now get a share of the ad revenue for ads appearing in their Reply thread.
Eligibility requirements include an active Twitter Blue subscription and meeting the criteria for verification. Verifications earned prior to Twitter Blue’s introduction do not count. You’ll need current verification to share in ad revenue. Get the lowdown on how it works and what the requirements are in this article on Search Engine Journal.
WEB 3? IT’S THE WEB WE HOPE FOR, NOT THE ONE WE KNOW
Topic: Marketing Technology
Key Point: The evolution of the World Wide Web moved from info only (1.0) to interactive pages (2.0). We’ve been hearing plenty about the move to 3.0 (runs on blockchain and uses AI) for what seems like years now … but it’s still “long on concepts and short on implementation.”
Brands are testing 3.0 with digital communities and blockchain-based journeys (Nike and Starbucks), though internet users don’t seem to be jumping up and down about those ideas quite yet. Will 3.0 ever take off, or is it an unwelcome diversion?
Some say 3.0 is here to stay. Others say it’s a fad. Read this, then tell us what you think. 3.0 or not 3.0? That is the question.
HOW CHATGPT CAN HELP YOU CREATE CONTENT FOR SEO
Key Point: While many digital creators are afraid they will lose their careers to the greedy arms of artificial intelligence, many others are embracing the technology as a godsend. ChatGPT makes an excellent research assistant for many mundane tasks: Content creation, keyword research, embeddable creation — all can be aided by AI. But … there are risks.
Google says the company has “long believed in the power of AI to transform the ability to deliver helpful information.”
Google also says this:
When it comes to automatically generated content, our guidance has been consistent for years. Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.
Any digital marketer considering using AI at work should definitely read this article and put some deep thought into the idea. AI may be just a better way to shoot yourself in the foot, or it may be a one-man-band marketing agency. Time will tell.
YOUTUBE’S NEW UPDATES HELP CREATORS ENGAGE AND ANALYZE DATA
Topic: Social Media Marketing
Key Point: YouTube is not only the second most-used search engine on the planet; it’s a platform that takes user growth and service to creators seriously. New updates include adding Shorts to replies in the comment feed and data stories for posts.
Creators will find it easier to understand their analytics and viewers can now become members of a YouTube channel via the Shorts feed. Dive on in to get specifics on the updates. This article does a good job of lining them out.
META INCREASES AD TRANSPARENCY
Topic: Social Media Marketing
Key Point: Inquiring minds want to know why in the world they’re seeing certain ads in their Facebook feed, and Meta says that information will be easier to use and understand. The “Why am I seeing this ad” tool now includes additional information and better access to your ads preferences.
Why should a digital marketer care? By examining competitors’ ads, you can see their targeting criteria and learn from their ad design. Join the ranks of pro marketers and take your research a step further by checking the Facebook Ad Library. Yes, there’s such a wealth of sneaky research available you’ll almost feel like you’re cheating.