New Email Marketing Case Study - CommonBond

We’re always looking for ways we can add more valuable tools and resources for professors to inspire students to really dig in and learn digital marketing.

That’s why today I am excited to announce that we’ve added an email marketing case study to the textbook. And it’s FREE. Chapter 9 in Digital Marketing Essentials is our email marketing chapter, and we just published a new Email Marketing Case Study to go along with the existing material. In Chapter 9 of our Digital Marketing Essentials textbook, students learn key fundamentals in email list capture, creating actionable email content, how to measure success, how to avoid spam filters, and customer relationship management.

The case study introduces students to a company called CommonBond, a leading consumer lender that focuses on funding and refinancing student loans. The case study gives students an inside look into CommonBond’s email marketing strategy as their fast-growing startup embraces the challenges of growth while also keeping a clear vision for their future aspirations.

Since email marketing was an integral part of  CommonBond’s early (and present) growth, this is an excellent resource for students to gain an overall understanding of what email marketing looks like behind the closed doors of a successful company in a highly competitive market.

About CommonBond

CommonBond is a leading technology-enabled consumer lender that focuses on funding and refinancing student loans. The company combines proprietary technology, sophisticated underwriting, friendly customer service and a commitment to social good to deliver a superior borrowing experience. The company saves its members an average of $14,581* over the life of their student loans. CommonBond is the first company to bring the "one-for-one" social model to finance: for every loan funded on its platform, CommonBond funds the education of a student in need, through a partnership with Pencils of Promise. For more information, visit http://www.commonbond.com. *Savings calculation of $14,581 is based on loan amounts and terms selected by CommonBond borrowers who refinanced their student loans between 5/15/15 and 6/30/15. Savings is calculated as the difference between borrowers’ estimated future payments for a sample of previously held loans and their future expected payments after refinancing with CommonBond. The calculation is a weighted average dollar savings across loan terms and assumes no change in interest rates, on-time payments, enrollment in ACH, and no pre-payment of loans.

If you’re a professor and already have a Stukent account, simply log into Internet Marketing Essentials and navigate to chapter 9 to view this new case study.

If you don’t have a free professor account yet, you can request one here. If you don't have a free professor account yet, you can request one here.