MARKETING EXPERTS WARN IT’S ‘NOT TIME TO SLOW DOWN’ AMID GOOGLE’S COOKIEPOCALYPSE DELAY
Key Point: Google says the plan to stop allowing marketers to use third-party cookies on the Chrome browser is now delayed until the second half of 2024. That move drew a huge sigh of relief from marketers, but it doesn’t mean they should ease off on seeking work-arounds to the threat.
One industry expert had this to say: “While the industry is rejoicing right now, this continuing purgatory is actually bad for the market. It will create more uncertainty, which will lead to more confusion, which will lead to even more ID solutions with no clear end in sight.”
The moral of the story: marketers should take care not to be lulled into complacency. Change is certain to come.
CLICK TO TWEET Google says the ban of third-party cookies from Chrome is delayed, but marketers should not let that stop them from seeking solutions to the threat.
THREE THINGS MARKETERS NEED TO KNOW TO PREPARE FOR AN ERA OF UNCERTAINTY
Key Point: Privacy regulations, the COVID-19 pandemic, inflation … marketers are facing different challenges than they were just a few years ago, and it’s quite likely the trend toward rapid change won’t level off anytime soon.
A new report by Insider Intelligence takes the unpredictable future into account to address the many questions marketers are asking about how to adjust to these uncertain times.
Here’s what we know: inflation is changing consumers’ spending habits, advertisers and big tech aren’t on the best of terms, and brands are scaling back on their budgets. And here’s what we need to know: How can our marketing efforts effectively reach prospects? Which channels have the most potential for growth? This report addresses those questions.
CLICK TO TWEET: The new “Era of Uncertainty” report addresses the questions marketers are asking in the face of inflation and budget cuts.
WALMART LAUNCHES PRODUCT REFURBISHMENT PROGRAM
Key Point: Walmart’s low prices have always been popular with consumers, but the company now says prices will soon get a little lower — at least for refurbished items. The new “Walmart Restored” program will provide previously used items at an even steeper discount. All items are tested and cleaned and include a 90-day return or replacement guarantee.
For marketers who thought enterprise-level businesses are incapable of quick responses, think again. With consumers tightening the spending belt, Walmart Restored could receive a very welcome vote of confidence from shoppers feeling the impact of inflation.
CLICK TO TWEET: Walmart is launching a new platform — Walmart Restored — to help consumers navigate inflation.
SOCIAL MEDIA ADVERTISING VS MARKETING: WHAT ARE THE DIFFERENCES?
Key Point: Advertising versus marketing: what’s the difference? While you might consider the question a fundamental exercise in nitpicking, there’s a critical distinction in the mix. Marketers who confuse the two in their strategic planning are setting themselves up for failure.
So, what are the primary principles of each and what should you do to make sure your efforts to boost your brand and your sales are effective? Get the scoop here.
CLICK TO TWEET: Advertising versus marketing? What’s the real difference?