Can you imagine how
difficult it would have been to ask a global Fortune 500 company a simple question and get a direct answer within hours, just 10 years ago?
Well, a few short weeks ago the founder and CEO of Stukent, Inc. had a conversation with the Google AdWords team on Twitter. It’s not only amazing that he received an answer within hours, but that he even received an answer at all from such a large company.
What was the Question?
While Stu (Founder/CEO of Stukent, Inc.) was browsing the web for what appears to be a new pair of Nike kicks. He took a glance at the paid search results like any good search engine marketer would do, and quickly noticed something out of the ordinary. There was a Zappos PPC ad that was showing more ad copy than usual. Stu’s brain started mustering up all sorts of theories. How was this happening, he thought. He immediately turned to Twitter for some answers, and why not go directly to the source?
Stu’s Twitter Conversation with Google
Below you’ll see the actual twitter conversation between Stu and the Google AdWords team.
Have you seen this much text in an ad before? Is this normal? Is @Adwords pulling markup from Zappo’s site? pic.twitter.com/6ScJzZEJTt— Stuart Draper (@Stu_Draper) February 5, 2014
@Stu_Draper We’re always trying various ways to optimize our ad formats for great UX. Thanks for your interest in this feature though! -Tiff
— Google AdWords (@adwords) February 5, 2014
@adwords so is this just extra content the advertiser can add to the ad or is it markup that @google is naturally adding to the ad?
— Stuart Draper (@Stu_Draper) February 5, 2014
@Stu_Draper I think it’s too much text, but never seen it before. cc: @adwords
— Robert Brady (@robert_brady) February 5, 2014
@robert_brady @Stu_Draper The info is automatically pulled from your site by us, so no way to currently ‘opt in’ from your side -Tash
— Google AdWords (@adwords) February 5, 2014
@Stu_Draper It automatically surfaces info from the landing page & highlights that as an extra line of ad text. … http://t.co/76t9HPuG2o
— Google AdWords (@adwords) February 5, 2014
