5 Marketing Professors Share Their Secrets to Teaching Digital Marketing [Video]

Are you the kind of instructor that is always looking for ways to hone your craft? My guess is yes.

If you’re using Stukent’s courseware or just considering using it, you recognize how quickly marketing practices and techniques evolve. You are trying to stay on top of it and make sure your students aren’t left behind.

To help you with that, we went to the AMA Conference and asked 5 professors for their #1 tips. As you’ll see in the video, they had some great answers.


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“I tell the students on the very first day that this may be one of the hardest classes they take, and mid-way through the semester, they may hate my guts, but when the semester’s over, they’re going to be extremely happy with the results and they’ll be able to use the results of the class to help them get a job. Challenge them from day one, don’t back down, push them hard all the way through and they’ll be happy at the end.”

Eric Van Steenburg – Assistant Professor of Marketing, Montana State University

Tip for Teaching Social Media Marketing:  Focus Less on the Tools and More on Strategy.

“In social media, the tools are continuously changing and it’s important to give students the big picture view of what social media marketing is.”

Kristen Walker – Professor of Marketing, California State University Northridge

Tip: You Can’t Be an Expert in Everything.

“You can’t be an expert in everything. You have to own that. Let the students know that the subject is too broad to know absolutely everything, so you become a facilitator and encourage them to bring knowledge to the class. Give them an opportunity to share and they’ll be much more engaged.”

Rich Hanna – Assistant Professor of Marketing, Babson College

Tip:  Emphasize that Digital Marketing and Traditional Marketing are Not Separate.

“Digital Marketing and Traditional Marketing are not isolated from each other. They actually interact and overlap…It’s very important to identify that just focusing on digital marketing and not considering the integrated message of the marketing for the organization is not going to make it effective.”

Atefeh Yazdanparast – Assistant Professor of Marketing, University of Evansville

Tip for Success in Large Sections: Engage the Students

“I’ve found that Top Hat or any student engagement system works out quite well. I ask students two or three questions each class period, and they respond using a device…These questions can refer to the reading for the day or some topical question, something happening in the news in marketing. That’s my tip for success.”

Mike Swenson – Professor of Marketing, Brigham Young University

Bonus Tip: Give students an experience they can add to their resume!

Give your students an opportunity to put into practice the principles learned in the classroom. Incorporating simulation-based learning into your digital marketing class can help students feel confident about the concepts you are teaching. Some will even use this experience as a talking point when interviewing for their dream job. 

See how one student used the Mimic Pro Simulation to land a job at Google

Instructors can get free access to the world’s #1 digital marketing simulation to see how students can benefit from practicing their new skills while spending $50,000 of simulation ad spend dollars. From keyword selection to bid strategies and landing page optimization, students will have 10 rounds to practice, learn, and adapt to a simulated ad platform.

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