NYCU Communications - August 22

August 2022 News You Can Use: Communications

META LAUNCHES NEW B2B ADVERTISING AUDIENCES

Key Point: Question: What do IT decision-makers, job titles/interests, business decision-makers, and new active businesses have in common? Answer: They are the newest targeting audiences you can access on Meta.

Each of the new segments is now available globally. The Meta announcement spells out the strategy and potential benefits like this: “Combining our scale with the power of our targeting segments, B2B marketers can reach key decision-makers across small, medium and enterprise businesses.”

For a third-party look at the announcement, read this article on Social Media Today.

5 TIPS FOR STRONG MEDIA PLANNING DURING A RECESSION

Key Point: All the rumbling and grumbling over whether the United States is in a recession, is headed to a recession, or will narrowly avoid an economic crisis aside, these five tips are valuable all the time — whether we’re in a recession or not.

From “Be the voice of reason” to “Take advantage of gaps left by competitors” — and everything in between — this Search Engine Land article is a golden nugget.

Listen up, digital marketers: no matter what happens, the world needs you. Read and heed.

HOW BRANDS CAN TAP INTO THE CULTURAL ZEITGEIST

Key Point: Every student of philosophy is exposed to at least two German terms. The first is “sitz im leben” (situation in life) and the second is “zeitgeist” (spirit of the age). But what’s the link between philosophy and marketing? Every prospect or customer is currently in a particular situation (sitz im leben) that resides within a “spirit of the age” (the zeitgeist).

Consider this: the zeitgeist in 1902 was in many ways much different from the zeitgeist in 2002. And today’s zeitgeist is not the same as it was 20 years ago. Smart marketers keep a finger on the pulse of current trends and use those trends to their advantage.

This article doesn’t supply all the answers, but it sure defines the concept and stimulates thinking. It is definitely recommended reading.

WATCH THE NEWEST COMMERCIALS FROM FORD, NIKE, NEW BALANCE, AND MORE

Key Point: If you’ve yet to discover Ad Age/iSpot “Hot Spots,” don’t wait a day longer. Every weekday you can view the newest commercial advertisements from companies like Ford, Nike, New Balance, and other go-getters.

By the way, you not only get to see the picks, you also get the skinny on the number of ad impressions, the estimated TV spend, the interruption rate, and the attention index. In other words, this feature packs a ton of value … but doesn’t cost you a dime.

What to do next? Go here to check this top-shelf Ad Age feature and discover a bonanza you may be missing.

Bonus Content

Now is the time for brands to clean up their ad supply chain

What’s next for branded virtual experiences?

Paramount isn’t flinching as Netflix enters battle for advertising dollars

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