When you teach a dynamic subject such as marketing, business, or communication, you know your curriculum can go from outstanding to outdated almost overnight. To keep courses up to date, Stukent authors have added a plethora of new AI content to their courseware, including case studies, assignments, discussion prompts, and whole chapters!
These three resources include prompts, activities, tools, and free assignments specific to the different fields of marketing, communication, and business.
Table of Contents:
Artificial intelligence (AI) is reshaping the marketing and communication landscape. Tools like ChatGPT and Google’s Gemini provide free and powerful ways to streamline work, spark creativity, and personalize communication.
In this post, we’ll explore how you can harness these tools to make your marketing efforts more effective, and we’ll share actionable prompts to help you get started.
Add value to your marketing course with the Stukent Micro Module: AI in Marketing! This resource helps you teach students to harness AI for marketing and boost their employability, and it's FREE for current Stukent users.
Artificial intelligence (AI) has introduced new ways businesses communicate and operate. Businesses use AI to communicate through chatbots, automate emails and replies, and sift through hundreds of resumes. Help students navigate this challenging landscape with this activity.
From ecstatic user reviews to concerns about copyright, originality, and legitimacy, nearly everyone has an opinion on how AI will impact the academic and professional world. Help your students draw their own conclusions in this assignment.
This assignment pairs with Chapter 9 of “Marketing Management Today.”
From highly publicized shipping delays to potential railroad strikes, supply chain is no longer a process that runs in the background.
In this assignment, students will explore how new technology may be a promising answer to the balance companies must create between resilience and flexibility as they innovate to stay ahead of the curve or the next crisis.
Give your students a machine learning demonstration with Google Creative Lab’s “Quick, Draw.” This game uses neural net attempts to guess what a user is drawing. The game provides six drawing assignments and allows itself 20 seconds to try and guess what you are drawing.
Put your students’ public speaking skills to the test with AI platforms.
Students will select and research a public speaking tool that provides AI feedback, then record a five-minute speech and review the feedback provided by the tool.
This case study was generated by ChatGPT by asking a series of questions. It dives into how chatbots and AI can be used in marketing, including the ethical issues involved.
Some creatives may worry their jobs will be replaced by AI. In this assignment, students will test their creative skills against AI! Students will research, review, and create social media mockups.
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