From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies

Bryan Adams

Slide Deck


Bryan is the Director of the M.S. in Marketing Communications Leadership program and Clinical Assistant Professor of Marketing at Nazareth College. He has been a digital marketing consultant for agencies and organizations for over 15 years. He currently teaches digital marketing, analytics, buyer behavior and content marketing. Areas of research interest include digital transformation, automation, and effective use of marketing technology.