Social Media Marketing Challenge
February 1 - March 1, 2021
The challenge is now closed. Thank you to all who participated!
Time Remaining to Complete the Challenge:
CHALLENGE DATES: February 1 - March 1
Registration Opens: January 1
Rounds Enabled: February 1
Competition Ends: March 1
How the Competition Works
The Stukent + DECA Social Media Marketing Challenge is your chance to compete against other marketing students across the country. You’ll compete using the social media marketing simulation Mimic Social, where you’ll be tasked with managing a fictitious bag company’s $5,000 weekly social media ad budget. Ad dollars will be put toward marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Mimic Social teaches students content scheduling, audience targeting, and promotion, as well as how to work with influencers to drive product sales.
Only one account is allowed per participant. Students who create a second account or work as part of a team will be automatically disqualified from the competition.
1st Place: $1,500 Cash Prize
2nd Place: $1,000 Cash Prize
3rd Place: $500 Cash Prize
Frequently Asked Questions
Q: Can my DECA students still participate in this challenge even if I’m using the full (paid) version of Mimic Social in my class(es)?
Q: Does it cost anything to register for the challenge?
Q: Do I need to purchase the full version of Mimic Social to register for the challenge?
Q: What if my school is not included on the registration form list?
- Full name of your school
- City, state, and zip code in which your school is located
- Associated school district
Karly will manually resolve the issue so that you and/ or your students can register as soon as possible.
Q: Where can I learn more about using the full version of Mimic Social in my class?
What Social Media Marketing Principles Will Your Students Learn?
Write Targeted Social Media Ads
You’ll learn and test different promotional strategies to create compelling social media ads across various social media network platforms. You’ll also gain experience in writing ad copy that increases engagement and conversions.
Perform Demographic Targeting
You’ll analyze which types of content on which platforms resonate better amongst different demographics.
Learn Social Media Content Promotion Strategies
You’ll learn the difference between earned, owned, and paid social media marketing promotion strategies. You’ll also analyze various forms of media and different targeting strategies to achieve the greatest reach.
Identify and Measure Key Performance Indicators
Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help you learn both what key performance indicators (KPIs) are and how to improve them.
Manage an Ad Budget
You’ll learn how to manage a social media marketing budget, including placing competitive bids to drive clicks, shares, likes, comments, etc.
Practice Content Scheduling
You’ll learn the art of content scheduling and analyze data points so you can schedule posts to go live at optimal times.