STUKENT + DECA

Social Media Marketing Challenge

October 1 - December 1, 2024

The Stukent Social Media Marketing Challenge provides participants the opportunity to compete in the world’s first social media marketing simulation used by top institutions around the world. Participants will test their social media marketing skills by managing a weekly budget in simulated ad dollars for a simulated, global bag company. The strategy will include marketing on Facebook, Instagram, X, TikTok, YouTube, and Pinterest. 

Register Your Students

The competition begins in

Days
Hours
Minutes
Seconds
The competition has begun! Winners will be announced soon...

Awards

The top 3 qualified individuals with the highest scores in the Simternship will be recognized by Stukent and DECA and receive the following monetary awards:

  • 1st Place: $1,500 cash prize
  • 2nd Place: $1,000 cash prize
  • 3rd Place: $500 cash prize

Timeline

The Stukent Social Media Marketing Challenge will begin Tuesday, October 1, 2024 and end Sunday, December 1, 2024. Participants may register anytime during these dates but must finish their simulation rounds no later than December 1, 2024, at 12:00 AM Mountain Time.

Knowledge and Skills

Upon completion of the challenge, students will be able to:

  • Write targeted social media ads
  • Perform demographic targeting
  • Learn social media content promotion strategies
  • Measure key performance indicators
  • Budget ads
  • Schedule content

Challenge Guidelines

  • Students and advisors both must register.
  • Only one account is allowed per participant.
  • Students with a second account will be disqualified.
  • View all competition guidelines

For any questions or concerns regarding the challenge, please contact Jacob Driggs at jacob.driggs@stukent.com. 

Frequently Asked Questions

Of course! This limited (free) version of the simulation only has 4 rounds enabled and is a great way to either prep your students or help them review what they’ve learned.

No, competing in the competition is completely free, your students just need to be part of the DECA program!

No purchase is required to compete in this challenge.

No, we will only be posting the results of the top participants. If you would like to get your students results have your student(s) take a screenshot of their results page in the simternship.

Click here to learn more about the simternship and request exclusive instructor access to the courseware for free today.

You can also schedule a demo to walk through the simternship with a Course Consultant.

Office Closure | Thanksgiving

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.