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Assignment

Big Game Ad Testing Scorecard Exercise Assignment

Downloadable assignmnent: The Big Game Ad Testing Scorecard Exercise

About This Assignment

Evaluate advertising effectiveness using real “Big Game” commercials. Students will analyze three ads and complete a structured scorecard assessing factors such as attention, clarity, brand appeal, uniqueness, call to action, and brand fit using concepts from Market Research Essentials. The exercise encourages discussion and comparison of results, helping students better understand how advertising concept testing informs marketing strategy.

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