Entrepreneurship Courseware
Cutting-edge Entrepreneurship Curriculum
The “Entrepreneurship” courseware gives you everything you need to teach a great course. This courseware contains ready-made resources, such as detailed, turnkey lesson plans; auto-graded quizzes and engaging assignments; lecture slide decks; a sample course calendar; and more. It’s more than an Entrepreneurship textbook; it’s a whole course.
The courseware features an embedded narrative element. It invites students to apply what they learn as they provide feedback to Jasmine Abrams, a young entrepreneur who wants to start, scale, and grow her own business.
In this turnkey courseware, students will learn about the classic responsibilities of an entrepreneur, as well as emerging topics and best practices relevant to entrepreneurs today.
Table of Contents
Chapter 1: Developing the Entrepreneurship Mindset
Chapter 2: Understanding Start-up Decisions
Chapter 3: Building a Brand
Chapter 4: Legitimizing Your Business
Chapter 5: Building Value Within a Brand
Chapter 6: Marketing and Selling Your Brand
Chapter 7: Managing the Business of Your Brand
Chapter 8: Managing Your Business’ Finances
Chapter 9: Expanding Your Business
Chapter 10: Analyzing Business Success
Key Learning Objectives
Throughout the course, your students will learn how to:
Develop an entrepreneurial mindset
Explore how emotional intelligence impacts entrepreneurs
Apply different models to build a business
Understand primary and secondary target markets
Explore how market research impacts business decisions
Identify essential components of a brand
Articulate a brand story and unique value propositions
Manage business finances
Apply billing and funding in a business venture
Identify how to expand service or product offerings
Educator Resources
The courseware’s materials make teaching entrepreneurship easier for you and more engaging for students. The following resources are included:
10 lesson plans
Comprehensive for multiple modalities
Includes flipped classroom formats
10 lecture slides decks
10 case studies
126 essay questions
Quiz banks
Worksheets
Assignments
Class projects and journal prompts
1 cumulative project
8-week and 16-week sample syllabi and course schedule
LMS integration with Stukent platforms
Chapter 1: Developing the Entrepreneurship Mindset
Chapter 2: Understanding Start-up Decisions
Chapter 3: Building a Brand
Chapter 4: Legitimizing Your Business
Chapter 5: Building Value Within a Brand
Chapter 6: Marketing and Selling Your Brand
Chapter 7: Managing the Business of Your Brand
Chapter 8: Managing Your Business’ Finances
Chapter 9: Expanding Your Business
Chapter 10: Analyzing Business Success
Throughout the course, your students will learn how to:
Develop an entrepreneurial mindset
Explore how emotional intelligence impacts entrepreneurs
Apply different models to build a business
Understand primary and secondary target markets
Explore how market research impacts business decisions
Identify essential components of a brand
Articulate a brand story and unique value propositions
Manage business finances
Apply billing and funding in a business venture
Identify how to expand service or product offerings
The courseware’s materials make teaching entrepreneurship easier for you and more engaging for students. The following resources are included:
10 lesson plans
Comprehensive for multiple modalities
Includes flipped classroom formats
10 lecture slides decks
10 case studies
126 essay questions
Quiz banks
Worksheets
Assignments
Class projects and journal prompts
1 cumulative project
8-week and 16-week sample syllabi and course schedule
LMS integration with Stukent platforms
Updated every year
with lifetime access for students
Keeping Content Current
The media and materials included with the entrepreneurship textbook and courseware make it an in-depth teaching tool. And the content is updated yearly so you can be sure you’re teaching up-to-date principles.
Stukent Support Team
with a 96% customer service satisfaction rating
Support for Students and Educators
The Stukent Support Team simplifies the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to our support team to answer any courseware and technical-specific inquiries.
The Entrepreneurship Bundle
Courseware + Simternship™
The “Entrepreneurship” courseware pairs seamlessly with the Entrepreneurship Simternship, a real-world simulation that puts students in the pilot seat of starting, growing, and scaling their own business.
Whether students find themselves wanting to work for a company, or are thinking about starting businesses of their own, Entrepreneurship: How to Start, Grow, and Scale a Business will help them prepare for a successful entrepreneurship career.
About the Authors
Dr. Jen Riley
Dr. Jen Riley is a Marketing Professor at Vanderbilt University, specializing in Marketing, Sales, and Entrepreneurship. Her research focuses on marketing technology, Professional Sales, and Marketing education practices. An award-winning entrepreneur and consultant, she guides students, supports clients, and seeks innovative ways to engage audiences and nurture student passions.
Stuart Draper
Stuart Draper has taught hundreds of college students in digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Draper founded the successful digital marketing agency Get Found First. He has hired, trained and mentored dozens of college students as online marketing interns and employees.
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