More than a Textbook
This is an entrepreneurship textbook and so much more. In this turnkey courseware, students will learn about the classic responsibilities of an entrepreneur, as well as emerging topics and best practices relevant to entrepreneurs today.
Success in business today is different from what previous generations experienced. The modern entrepreneur must meet many expectations in addition to tracking revenue, hiring and managing people, and navigating the supply chain.
Table of Contents
Developing the Entrepreneurship Mindset
Understanding Start-up Decisions
Building a Brand
Legitimizing Your Business
Building Value Within a Brand
Marketing and Selling Your Brand
Managing the Business of Your Brand
Managing Your Business’ Finances
Expanding Your Business
Analyzing Business Success
Key Learning Objectives
The “Entrepreneurship” courseware features an embedded narrative element. It invites students to apply what they learn as they provide feedback to Jasmine Abrams, a young entrepreneur who wants to start, scale, and grow her own business.
Throughout the course, your students will learn how to:
Develop an entrepreneurial mindset
Identify essential components of a brand
Explore how emotional intelligence impacts entrepreneurs
Articulate a brand story and unique value propositions
Apply different models to build a business
Manage business finances
Understand primary and secondary target markets
Apply billing and funding in a business venture
Explore how market research impacts business decisions
Identify how to expand service or product offerings
100+ Educator Resources
- 10 lesson plans
- Comprehensive for multiple modalities
- Includes flipped classroom formats
- 10 lecture slide decks
- 10 case studies
- 126 essay questions
- Quiz banks
- Class projects and journal prompts
- 1 cumulative project
- 8-week and 16-week sample syllabi and course schedules
Expand Your Definition of Courseware
Keeping Content Current
The media and materials included with the entrepreneurship textbook and courseware make it an in-depth teaching tool. And the content is updated yearly so you can be sure you’re teaching up-to-date principles.
Support for Students
Our Virtual TAs simplify the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to Stukent Virtual TAs to answer any courseware and technical-specific inquiries.
The Entrepreneurship Bundle
The “Entrepreneurship” courseware pairs seamlessly with Mimic Entrepreneurship, a real-world simulation that puts students in the pilot seat of starting, growing, and scaling their own business.
Whether students find themselves wanting to work for a company or are thinking about starting businesses of their own, “Entrepreneurship: How to Start, Grow, and Scale a Business” will help them prepare for a successful entrepreneurship career.
About the Authors
LMS Integration Available
Single Sign-on | Rostering | Grade Book Syncing
Comprehensive lesson plans for multiple modalities, including a flipped classroom format
Assignments, class projects and journal prompts