Entrepreneurship: How to Start, Grow, and Scale a Business

Students' Guide to Entrepreneurial Success

Help students get ahead in business tomorrow by getting them started in entrepreneurship today.

Entrepreneurship Courseware and Simulation Preview with the Authors

Join us July 22, 2022* for a deep-dive into the digital Stukent courseware: "Entrepreneurship: How to Start, Grow, and Scale a Business."
At the virtual event, you will:

  • Hear from the authors on their favorite projects, resources, and more in the courseware.
  • Connect with other entrepreneurship professors while you attend the event.
  • Get a look at Stukent's new entrepreneurship simulation!
*Date and time subject to change

Entrepreneurship: How to Start, Grow, and Scale a Business

Real-world application

Best Practices Relevant to Entrepreneurs Today
Success in business today is different from what previous generations experienced. The modern entrepreneur must meet many expectations in addition to tracking revenue, hiring and managing people, and navigating the supply chain. In this turn-key courseware, students will learn about the classic responsibilities of an entrepreneur, as well as emerging topics and best practices relevant to entrepreneurs today, such as:

  • Crafting effective value propositions
  • Engaging in relevant communication strategies
  • Supporting diversity, equity, and inclusion
  • Embracing characteristics such as adaptability and resilience

Create and Augment Immersive Learning Experiences
The “Entrepreneurship” courseware features an embedded narrative element which invites students to apply what they learn as they provide feedback to Jasmine Abrams, a young entrepreneur who wants to start, scale, and grow her own business. The courseware also contains many instructional resources designed to improve and enhance classroom instruction, including:

  • Quiz banks
  • Worksheets
  • Lecture slides
  • Assignments, class projects and journal prompts
  • Comprehensive lesson plans for multiple modalities, including a flipped classroom format

Table of Contents

Chapter 1 – Developing the Entrepreneurship Mindset
Chapter 2 – Understanding Start-up Decisions
Chapter 3 – Building a Brand
Chapter 4 – Legitimizing Your Business
Chapter 5 – Building Value Within a Brand
Chapter 6 – Marketing and Selling Your Brand
Chapter 7 – Managing the Business of Your Brand
Chapter 8 – Managing Your Business’ Finances
Chapter 9 – Expanding Your Business
Chapter 10 – Analyzing Business Success

Entrepreneurship Courseware and Simulation Bundle

Stukent’s Entrepreneurship Bundle will include:

  • Over a hundred instructor and student resources
  • First-in-the-world simulation
  • Continuously-updated courseware

The “Entrepreneurship” courseware pairs seamlessly with Mimic Entrepreneurship, a real-world simulation that puts students in the pilot seat of starting, growing, and scaling their own business.

Whether students find themselves wanting to work for a company, or are thinking about starting  businesses of their own, Entrepreneurship: How to Start, Grow, and Scale a Business will help them prepare for a successful entrepreneurship career.

About the Authors

Dr. Jen Riley

Dr. Jen Riley

Dr. Jen Riley is an Assistant Professor of Sales at Purdue University, where she specializes in both Sales and Marketing, and studies the intersection of technology in Professional Sales. Prior to entering academia, Dr. Riley was an award-winning entrepreneur and corporate marketing consultant. She is passionate about entrepreneurship education and loves finding innovative ways to engage students and help them discover their passions and talents.

Stuart Draper

Stuart Draper

Stuart Draper has taught hundreds of college students in digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Draper founded the successful digital marketing agency Get Found First. He has hired, trained and mentored dozens of college students as online marketing interns and employees.