More than a Textbook
This is an entrepreneurship textbook and so much more. In this turnkey courseware, students will learn about the classic responsibilities of an entrepreneur, as well as emerging topics and best practices relevant to entrepreneurs today.
Success in business today is different from what previous generations experienced. The modern entrepreneur must meet many expectations in addition to tracking revenue, hiring and managing people, and navigating the supply chain.

Table of Contents
Chapter 1
Developing the Entrepreneurship Mindset
Chapter 2
Understanding Start-up Decisions
Chapter 3
Building a Brand
Chapter 4
Legitimizing Your Business
Chapter 5
Building Value Within a Brand
Chapter 6
Marketing and Selling Your Brand
Chapter 7
Managing the Business of Your Brand
Chapter 8
Managing Your Business’ Finances
Chapter 9
Expanding Your Business
Chapter 10
Analyzing Business Success
Key Learning Objectives
The “Entrepreneurship” courseware features an embedded narrative element. It invites students to apply what they learn as they provide feedback to Jasmine Abrams, a young entrepreneur who wants to start, scale, and grow her own business.
Throughout the course, your students will learn how to:
Develop an entrepreneurial mindset
Identify essential components of a brand
Explore how emotional intelligence impacts entrepreneurs
Articulate a brand story and unique value propositions
Apply different models to build a business
Manage business finances
Understand primary and secondary target markets
Apply billing and funding in a business venture
Explore how market research impacts business decisions
Identify how to expand service or product offerings
100+ Educator Resources
- 10 lesson plans
- Comprehensive for multiple modalities
- Includes flipped classroom formats
- 10 lecture slide decks
- 10 case studies
- 126 essay questions
- Quiz banks
- Worksheets
- Assignments
- Class projects and journal prompts
- 1 cumulative project
- 8-week and 16-week sample syllabi and course schedules

Expand Your Definition of Courseware
Updated every year
with lifetime access for students
Keeping Content Current
The media and materials included with the entrepreneurship textbook and courseware make it an in-depth teaching tool. And the content is updated yearly so you can be sure you’re teaching up-to-date principles.
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Support for Students
Our Virtual TAs simplify the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to Stukent Virtual TAs to answer any courseware and technical-specific inquiries.
The Entrepreneurship Bundle
The “Entrepreneurship” courseware pairs seamlessly with the Entrepreneurship Simternship™, a real-world simulation that puts students in the pilot seat of starting, growing, and scaling their own business.
Whether students find themselves wanting to work for a company or are thinking about starting businesses of their own, “Entrepreneurship: How to Start, Grow, and Scale a Business” will help them prepare for a successful entrepreneurship career.

About the Authors

Dr. Jen Riley
Dr. Jen Riley is an Assistant Professor of Sales at Purdue University, where she specializes in both Sales and Marketing, and studies the intersection of technology in Professional Sales. Prior to entering academia, Dr. Riley was an award-winning entrepreneur and corporate marketing consultant. She is passionate about entrepreneurship education and loves finding innovative ways to engage students and help them discover their passions and talents.

Stuart Draper
Stuart Draper has taught hundreds of college students in digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Draper founded the successful digital marketing agency Get Found First. He has hired, trained and mentored dozens of college students as online marketing interns and employees.
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Quiz banks

Worksheets

Comprehensive lesson plans for multiple modalities, including a flipped classroom format

Lecture slides

Assignments, class projects and journal prompts
Updated every year
with lifetime access for students
100+ resources
Case studies, lecture slides, exams, lesson plans and more
Virtual TA by Stukent
with a 96% customer service satisfaction rating