Entrepreneurship: How to Start, Grow, and Scale a Business

Guide Your Students to Entrepreneurial Success

Help your students get ahead in business tomorrow by starting them in entrepreneurship today.

Entrepreneurship Courseware

Cutting-edge Entrepreneurship Curriculum

The “Entrepreneurship” courseware gives you everything you need to teach a great course. This courseware contains ready-made resources, such as detailed, turnkey lesson plans; auto-graded quizzes and engaging assignments; lecture slide decks; a sample course calendar; and more. It’s more than an Entrepreneurship textbook; it’s a whole course.

The courseware features an embedded narrative element. It invites students to apply what they learn as they provide feedback to Jasmine Abrams, a young entrepreneur who wants to start, scale, and grow her own business.

In this turnkey courseware, students will learn about the classic responsibilities of an entrepreneur, as well as emerging topics and best practices relevant to entrepreneurs today.

Entrepreneurship Textbook

Table of Contents

Chapter 1: Developing the Entrepreneurship Mindset

Chapter 2: Understanding Start-up Decisions

Chapter 3: Building a Brand

Chapter 4: Legitimizing Your Business

Chapter 5: Building Value Within a Brand

Chapter 6: Marketing and Selling Your Brand

Chapter 7: Managing the Business of Your Brand

Chapter 8: Managing Your Business’ Finances

Chapter 9: Expanding Your Business

Chapter 10: Analyzing Business Success

Key Learning Objectives

Throughout the course, your students will learn how to:

  • Develop an entrepreneurial mindset

  • Explore how emotional intelligence impacts entrepreneurs

  • Apply different models to build a business

  • Understand primary and secondary target markets

  • Explore how market research impacts business decisions

  • Identify essential components of a brand

  • Articulate a brand story and unique value propositions

  • Manage business finances

  • Apply billing and funding in a business venture

  • Identify how to expand service or product offerings

Educator Resources

The courseware’s materials make teaching entrepreneurship easier for you and more engaging for students. The following resources are included:

  • 10 lesson plans

    • Comprehensive for multiple modalities

    • Includes flipped classroom formats

  • 10 lecture slides decks

  • 10 case studies

  • 126 essay questions

  • Quiz banks

  • Worksheets

  • Assignments

  • Class projects and journal prompts

  • 1 cumulative project

  • 8-week and 16-week sample syllabi and course schedule

  • LMS integration with Stukent platforms

Expand Your Definition of Courseware

Updated every year

with lifetime access for students

Keeping Content Current

The media and materials included with the entrepreneurship textbook and courseware make it an in-depth teaching tool. And the content is updated yearly so you can be sure you’re teaching up-to-date principles.

Stukent Support Team

with a 96% customer service satisfaction rating

Support for Students and Educators

The Stukent Support Team simplifies the learning process for students and educators. Anyone who uses Stukent courseware automatically has access to our support team to answer any courseware and technical-specific inquiries.

The Entrepreneurship Bundle

Entrepreneurship Textbook and Entrepreneurship Simulation

Courseware + Simternship™

The “Entrepreneurship” courseware pairs seamlessly with the Entrepreneurship Simternship, a real-world simulation that puts students in the pilot seat of starting, growing, and scaling their own business.

Whether students find themselves wanting to work for a company, or are thinking about starting businesses of their own, Entrepreneurship: How to Start, Grow, and Scale a Business will help them prepare for a successful entrepreneurship career.

About the Authors

Picture of Dr. Jen Riley

Dr. Jen Riley

Dr. Jen Riley is a Marketing Professor at Vanderbilt University, specializing in Marketing, Sales, and Entrepreneurship. Her research focuses on marketing technology, Professional Sales, and Marketing education practices. An award-winning entrepreneur and consultant, she guides students, supports clients, and seeks innovative ways to engage audiences and nurture student passions.

Picture of Stuart Draper

Stuart Draper

Stuart Draper has taught hundreds of college students in digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Draper founded the successful digital marketing agency Get Found First. He has hired, trained and mentored dozens of college students as online marketing interns and employees.

Hands-on Learning Without the Hassle

Stukent Simternships Integrate with Your Favorite LMS Platforms

Single Sign-On

Grade Book Syncing

Deep Linking