Stukent Industry-Vetted Certification Included
The new Stukent Digital Marketing Certification is an excellent way to help students build their resumes and show their expertise. The certification is a FREE add-on included with every purchase of the Digital Marketing Essentials courseware.
The Stukent Digital Marketing Certification includes:
- 80-question exam
- Official certificate of completion (print or digital copy)
- Industry-vetted evaluation that’s been reviewed by professionals from Google, HubSpot, and more!
Digital Marketing Essentials Courseware
“Best practice-based digital marketing textbook on the market.” – David M. | University of Delaware
Teach All the Primary Digital Marketing Disciplines
There are a wide variety of disciplines within digital marketing and it is vital that students become familiar with all them. Too often, there is a significant skills gap between digital marketers and the companies that want to hire them. Students who are familiar with digital marketing will be poised to take advantage of this and enjoy rewarding careers.
Enhance Practical Skills
With this courseware, professors are given the resources to upgrade their digital marketing course to teach the overlooked yet critical skills of search engine optimization, website analytics, pay-per-click advertising, and social media marketing.
Teach Up-to-Date Concepts
This courseware combines the fundamentals of digital marketing with its application in various business environments. Students will learn how to leverage organic, paid and social traffic, as well as the benefits and drawbacks of digital marketing on various platforms.
Table of Contents
Chapter 1 – Digital Marketing Foundations
Chapter 2 – Web Design
Chapter 3 – Analytics
Chapter 4 – On-Site SEO
Chapter 5 – Off-Site SEO
Chapter 6 – Paid Search Marketing
Chapter 7 – Online Advertising
Chapter 8 – Email Marketing
Chapter 9 – Social Media 1
Chapter 10 – Social Media 2
Chapter 11 – Online Reputation Management (ORM)
Chapter 12 – Mobile Marketing
Chapter 13 – Digital Strategy
Pre-recorded video lectures help make time for valuable classroom discussions
Enhance your digital marketing course with 14+ hours of pre-recorded video lectures.
Author Jeff Larson includes real-world examples throughout the videos to keep students’ attention and help them connect theory and application.
These video lectures allow your students to thrive no matter their preferred learning style by utilizing audio- and visual-style teaching.
The video lectures pair great with the “Digital Marketing Essentials” courseware by providing additional content and examples!
About the Authors
It’s Easy to Get Started
Request Free Instructor Access
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Take a Look at the Textbook
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Fill Out Order Form
A course consultant will help you fill out an order form when you’re ready to start using the courseware.