Digital Marketing Essentials

The #1 Best-selling Digital Marketing Courseware

The #1 Best-Selling Digital Marketing Courseware

The #1 Bestselling Digital Marketing Courseware

Digital Marketing Essentials

Teach All the Primary Digital Marketing Disciplines 
There are a wide variety of disciplines within digital marketing and it is vital that students become familiar with all them. Too often, there is a significant skills gap between digital marketers and the companies that want to hire them. Students who are familiar with digital marketing will be poised to take advantage of this and enjoy rewarding careers.

Enhance Practical Skills
With this courseware, professors are given the resources to upgrade their digital marketing course to teach the overlooked yet critical skills of search engine optimization, website analytics, pay-per-click advertising, and social media marketing.

Teach Up-to-Date Concepts
This book combines the fundamentals of digital marketing with its application in various business environments. Students will learn how to leverage organic, paid and social traffic, as well as the benefits and drawbacks of digital marketing on various platforms.

156 Resources Included

25 pre-recorded videos from experts with quizzes

13 chapter test banks 

13 chapter presentations (instructor and student versions)

13 auto-graded chapter quizzes

13 optional quiz review slides

13 lesson plans with engagement tips (online versions included)

4 case studies with teaching notes

3 real-world assignments (instructor and student versions)

2 skill-building projects (instructor and student versions)

2 sample calendars showcasing simulation use

Sample syllabus outlining course benefits and structure

Video case study

Sample midterm exam and answer key

Industry-vetted certification exam


Table of Contents

Chapter 1 – Digital Marketing Foundations

Chapter 2 – Web Design

Chapter 3 – Analytics

Chapter 4 – On-Site SEO

Chapter 5 – Off-Site SEO

Chapter 6 – Paid Search Marketing

Chapter 7 – Online Advertising

Chapter 8 – Email Marketing

Chapter 9 – Social Media 1

Chapter 10 – Social Media 2

Chapter 11 – Online Reputation Management (ORM)

Chapter 12 – Mobile Marketing

Chapter 13 – Digital Strategy

ISBN: 978-0-692-22688-9

Stukent Industry-vetted Certification Included

The new Stukent Digital Marketing Certification is an excellent way to help students build their resumes and show their expertise. The certification is a FREE add-on included with every purchase of the Digital Marketing Essentials courseware. 

The Stukent Digital Marketing Certification includes:

  • 80-question exam
  • Official certificate of completion (print or digital copy)
  • Industry-vetted evaluation that’s been reviewed by professionals from Google, HubSpot, and more!

Pre-recorded video lectures help make time for valuable classroom discussions 

Enhance your digital marketing course with 14+ hours of pre-recorded video lectures.

Real-world examples
Author Jeff Larson includes real-world examples throughout the videos to keep students’ attention and help them connect theory and application.

Engaging lectures
These video lectures allow your students to thrive no matter their preferred learning style by utilizing audio- and visual-style teaching.

Bundle options
The video lectures pair great with the “Digital Marketing Essentials” courseware by providing additional content and examples!

About the Authors

Picture of Jeff Larson

Jeff Larson

Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.

Picture of Stuart Draper

Stuart Draper

Draper has taught and mentored hundreds of college students on digital marketing as an adjunct faculty member at Brigham Young University – Idaho. Before founding Stukent Inc., Stuart founded the successful digital marketing agency, Get Found First, and he has hired and trained dozens of college students as online marketing interns and employees.

Hands-on Learning Without the Hassle

Stukent Simternships Integrate with Your Favorite LMS Platforms

Single Sign-On

Grade Book Syncing

Deep Linking


It’s Easy to Get Started

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Take a Look at the Textbook

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Fill Out Order Form

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What Professors and Students are Saying…


Konya Weber, Northwest Nazarene University


Brady Ace, Utah Valley University

FREE Sample Syllabus:
Digital Marketing Essentials

Who doesn’t love free stuff? Hundreds of instructors are using this syllabus for their course, teaching the topic of Digital Marketing Essentials.