Teach All the Primary Digital Marketing Disciplines
There are a wide variety of disciplines within digital marketing and it is vital that students become familiar with all them. Too often, there is a significant skills gap between digital marketers and the companies that want to hire them. Students who are familiar with digital marketing will be poised to take advantage of this and enjoy rewarding careers.
Enhance Practical Skills
With this courseware, professors are given the resources to upgrade their digital marketing course to teach the overlooked yet critical skills of search engine optimization, website analytics, pay-per-click advertising, and social media marketing.
Teach Up-to-Date Concepts
This book combines the fundamentals of digital marketing with its application in various business environments. Students will learn how to leverage organic, paid and social traffic, as well as the benefits and drawbacks of digital marketing on various platforms.
Table of Contents
Chapter 1 – Digital Marketing Foundations
Chapter 2 – Web Design
Chapter 3 – Analytics
Chapter 4 – On-Site SEO
Chapter 5 – Off-Site SEO
Chapter 6 – Paid Search Marketing
Chapter 7 – Online Advertising
Chapter 8 – Email Marketing
Chapter 9 – Social Media 1
Chapter 10 – Social Media 2
Chapter 11 – Online Reputation Management (ORM)
Chapter 12 – Mobile Marketing
Chapter 13 – Digital Strategy
About the Authors
It’s Easy to Get Started
Request Free Instructor Access
A Stukent course consultant will verify you’re an instructor and send you an email to set up your account.
Take a Look at the Textbook
To make sure you don’t miss any features, we suggest you have a course consultant show you around the Edify platform.
Fill Out Order Form
A course consultant will help you fill out an order form when you’re ready to start using the courseware.