Content Marketing Strategies
Courseware
With “Content Marketing Strategies,” students learn how to build stand-out content marketing campaigns. From blogging to video content, events, downloads, and more, this courseware gives students a solid foundation in current content marketing principles. Prepare students for careers in communications, PR, and social media with ease!
Table of Contents
1: WHAT IS CONTENT MARKETING?
2: CONTENT AND ITS DIFFERENT FORMS
3: MARKETING PRINCIPLES
4: BLOGGING: WRITING FOR THE WEB
5: VIDEO CONTENT
6: PODCASTING AND OTHER AUDIO MARKETING
7: INFOGRAPHICS AND OTHER VISUAL CONTENT
8: EVENTS, DOWNLOADS, AND MORE
9: SELECTING A SOCIAL MEDIA PLATFORM
10: SHARING CONTENT ON SOCIAL MEDIA
11: SEARCH ENGINE OPTIMIZATION
12: LIST BUILDING AND EMAIL MARKETING
13: REFRESHING OLDER CONTENT
14: CONTENT MARKETING ANALYTICS
15: ONLINE ADVERTISING
16: THE BUSINESS OF CONTENT MARKETING
Case Study: GANDALF DUBSTEP
Case Study: WAYNE STATE UNIVERSITY
About The Author
Nick Mattar
Nick has worked with content marketing since he was in high school experimenting with his Myspace profile. He now teaches digital marketing at multiple universities across the United States and is the founder of Digital Detroit, a digital marketing training company based in Michigan. He received his MBA from Wayne State University in Detroit and his bachelor’s degree in English and communications from the University of Michigan. He lives in Michigan with his wife and two sons. Nick enjoys watching and playing basketball, blogging about digital marketing, and reading classic literature.
“Content marketing principles apply far beyond content creation. Students who use this textbook will be ready for a role in communications, PR, social media, or almost any other digital marketing position.”
— Nick Mattar, Author
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Teach marketing principles that reach beyond content creation and give students real-world resume-building experiences.
Written by an expert in industry and academia, the “Content Marketing Strategies” courseware compiles the most relevant material on the market.
Learning is a lifelong endeavor, and that’s why we offer lifetime access to all students … even after they graduate!
"Entry-level" doesn't mean what it did 10 years ago!
76 out of 150 entry-level jobs required content marketing experience.
Give your students the real-world skills employers are actually looking for!
Our courseware is designed with resume and portfolio-building in mind. Stukent’s courseware builds vital industry skills, giving students the power to spark the conversations with employers that get them hired.
Stukent works hand-in-hand with industry and academic experts to write our courseware content and develop our unique, proprietary simulations. Our products are the most up-to-date materials on the market and include the relevant information your students need.
Resources
16 assignments that put the student into the role of a content marketing consultant working with B2B and B2C clients.
16 auto-graded chapter quizzes with individual instructor and student review slides to enhance the learning experience.
16 lesson plans with main concepts, ideas, recommendations, and discussion points to spark student engagement.
16 chapter presentations with student and instructor versions. The instructor version includes notes to enhance lectures.
200+ real content marketing examples, including good and bad examples.
Cumulative glossary for student reference.
Sample syllabus with objectives, course benefits, and structure.
Sample calendar to save preparation time.
Plan and Create Impactful Content for Target Audiences
While building a target market, students will need to create and execute their strategies on a budgeted content plan.