Content Marketing Strategies

Higher Ed Content Marketing Courseware

Give Your students Hands-on Content Marketing Experience

courseware-content-marketing-strategies

Table of Contents

 

1: WHAT IS CONTENT MARKETING?

2: CONTENT AND ITS DIFFERENT FORMS

3: MARKETING PRINCIPLES

4: BLOGGING: WRITING FOR THE WEB

5: VIDEO CONTENT

6: PODCASTING AND OTHER AUDIO MARKETING

7: INFOGRAPHICS AND OTHER VISUAL CONTENT

8: EVENTS, DOWNLOADS, AND MORE

9: SELECTING A SOCIAL MEDIA PLATFORM

10: SHARING CONTENT ON SOCIAL MEDIA

11: SEARCH ENGINE OPTIMIZATION

12: LIST BUILDING AND EMAIL MARKETING

13: REFRESHING OLDER CONTENT

14: CONTENT MARKETING ANALYTICS 

15: ONLINE ADVERTISING

16: THE BUSINESS OF CONTENT MARKETING

Case Study: GANDALF DUBSTEP

Case Study: WAYNE STATE UNIVERSITY

“Content marketing principles apply far beyond content creation. Students who use this courseware will be ready for a role in communications, PR, social media, or almost any other digital marketing position.” – Nick Mattar, Author

About the Author:

Nick Mattar has worked with content marketing since he was in high school experimenting with his MySpace profile. He now teaches digital marketing at multiple universities across the United States and is the founder of Digital Detroit, a digital marketing training company based in Michigan. He received his MBA from Wayne State University in Detroit and his bachelor’s degree in English and Communications from the University of Michigan. He lives in Southeast Michigan with his wife and two sons. Nick enjoys watching and playing basketball, blogging about digital marketing, and reading classic literature.