Micro Module: AI in Marketing
Add value to your marketing course with the Stukent Micro Module: AI in Marketing! This resource helps you teach students to harness AI for marketing and boost their employability, and it’s available for FREE for current Stukent users.
Get everything your students need to know
Implement hands-on learning without the headaches. Seven turnkey, auto-graded activities ask your students to apply new knowledge to authentic scenarios, helping them build marketable skills.
Micro but mighty. This module addresses concepts such as the (brief) history of GenAI, effective prompting, ethical use, new tools, and so much more.
Accuracy, bias, and copyright, oh my! Prepare your students to manage the legal and ethical pitfalls of AI like pros.
Plug-and-play resources to
teach AI principles
This is some of the most useful and practical generative AI information I have seen to date. I would definitely adopt this in my social media class and my introduction to digital marketing class. I have not seen anything that provides a broad overview of generative AI yet.
Wayne State University
The Micro Module: AI in Marketing is structured around five clear, achievable learning objectives.
After completing this micro module, students will be able to:
Students will learn about text-to-text, text-to-visual, text-to-video, and text-to-audio prompts, understanding their unique functions and applications.
Students will gain the skills to use AI tools appropriately in various marketing contexts.
The module will teach students how to evaluate AI-generated content for accuracy, bias, and misinformation.
Students will learn best practices for ethical decision-making in AI.
Practical exercises will help students apply their knowledge to create AI-driven marketing content.
Table of Contents
A module that integrates into any marketing course
Talk to a Stukent course consultant about adding the Micro Module: AI in Marketing to your course today!
Associate Professor of Marketing at Point Loma Nazarene
Christina Kalberg excels as an educator in her position as associate professor of marketing at Point Loma Nazarene University (PLNU), where she teaches Principles of Marketing, Consumer Marketing, Digital Marketing Essentials, and Content Marketing.
Her dedication to her students and passion for making a positive impact in the field of marketing earned her the award of Stukent’s Professor of the Month in June 2023.
Before becoming a full-time professor, Christina held the position of Executive Director for local nonprofits in San Diego. She has over 20 years of experience as a senior-level executive, effectively integrating passion and in-depth skill into well-crafted marketing, communications, and fundraising campaigns to directly fuel multi-million-dollar revenue growth. Christina has generated over $40M in revenue using online and offline tactics such as sales, organic, and paid advertising, email marketing, social media marketing, search engine marketing, search engine optimization, designing conversion-centered websites, and content marketing.
Her expertise in the marketing field has earned her recognition as a highly sought-after speaker. She has addressed audiences at influential conferences such as the Marketing Management Association Spring 2023 Conference, the Marketing Educators’ Association Spring 2023 Conference, and Marketing ProfCon 2023. Her Profcon presentation, “ChatGPT: Help Your Students Level Up with Prompt Engineering in the Classroom,” offered valuable insights into cutting-edge marketing strategies and industry trends, leaving her audience inspired and informed.
As an academic researcher, Christina actively contributes to the field of marketing by publishing her doctoral work on content marketing for nonprofits.
Her research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and The Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the Education track and the 2020 Best Paper in the Sales and Sales Management track at the Society for Marketing Advances Annual Conference, the 2019 Outstanding Researcher and the 2017 Engagement Award at the University of Dallas’ College of Business, and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management.
[1] Pallardy, R. (2024). The AI skills gap and how to address it. Information Week. Retrieved July 18, 2024 from https://www.informationweek.com/it-leadership/the-ai-skills-gap-and-how-to-address-it#close-modal
[2] Delegge, P. (n.d.). How AI is transforming marketing (2024). MarketingHire. Retrieved July 18, 2024 from https://marketinghire.com/career-advice/how-ai-is-transforming-marketing
[3] Intuit Mailchimp. (2023). Intuit Mailchimp finds vast majority of SMB marketers are bought into Artificial Intelligence. Intuit Mailchimp. Retrieved July 18, 2024 from https://mailchimp.com/intuit-mailchimp-finds-vast-majority-of-smb-marketers-are-bought-into-ai/
