Writing for the Customer’s Journey

Cody Ryan Martell - Creative Director at Reset Group

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Summary

In this video, Cody Ryan Martell shares advice on how to write for the customer’s journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful.
Cody shares:

  • Why good writing makes a difference
  • How to equip yourself with a strong start
  • How to check yourself throughout the writing process

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Speaker: Cody Ryan Martell - Creative Director at Reset Group

Bio:

Cody Ryan Martell attended Eastern Michigan University and studied Public Relations and Psychology.
After graduating he combined his education with his freelance work as a photographer and worked his way up to Creative Director at Reset Group.
Today, Cody oversees and collaborates on projects from a PR perspective that affects the six brands his employer operates.
To keep up on the bills for repairing his old farmhouse, he also continues his freelance work as a photographer and consultant for marketing groups looking to combine professional creative work with their growing marketing efforts.
Cody loves his wife, pets, and chicken wings.

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