Stukent Expert Session
World of Retail: Marketing and Distribution
Heath Houston - Founder of two Consumer Product Companies
We’ve all walked through stores and have been bombarded with signs and banners highlighting a sale, a special deal, or even just a brand itself. In this Expert Session, Houston goes over the ins and outs of what makes good retail marketing and what doesn’t cut it. You’ll learn the different retail marketing techniques used by stores and how brands leverage space within a store.
Heath Houston has over 20 years conducting business across the earth for globally recognized brands such as Nike, Fossil, Seiko, and Disney. He has founded two consumer product companies in the United States, and most recently left the entrepreneurial world to join a growing luxury home furnishings company called Arteriors to head up their international sales department. During his career, Houston has spent most of his time building partnerships with retailers around the globe. Houston has spent a good amount of time developing retail marketing tools to help his brand’s equity and revenue grow.
Stukent Expert Sessions and the expert speakers featured are historical in nature. While we strive to stay current and update information as often and as quickly as possible, the content presented reflects the industry knowledge, platforms, and best practices available at the time of recording and may not represent the most current developments.