In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear. Ryan also covers how you can get user generated content from paid models and paying customers. Hint: it all has to do with the right incentives.
I just watched this Expert Session: User Generated Content: The Social Proof ContentRyan Bennion is a Senior Marketing Manager and the head of paid social media at Kuru Footwear. He is also a Marketing Professor at Brigham Young University Idaho. Ryan has spent his time in the health and wellness, culinary, industrial, telecommunications, mobile accessories, retail and tech markets.
Check out Ryan’s website: ryanbennion.com
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