In this session, you’ll learn the difference between a story that grabs the viewer’s attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you’re interested in creating content that resonates with consumers, you’ll want to hear what Joe has to say.
I just watched this Expert Session: The 4 Elements of Great Storytelling. Check it out here: tinyurl.com/ycvaqb6t. @stukentapp @JoeLazauskasJoe is the head of marketing for Contently and co-author of the best-selling book, “The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You.” A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for AdWeek, Digiday, and The Observer, amongst other publications.
Buy Joe’s book here: “The Storytelling Edge”
Additional readings on:
News Articles:
-“We Strapped Neurosensors to Voters and Showed Them 2020 Campaign Ads”
-“This New Science Peeks Inside Voters’ Brains as they Watch Political Ads”
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.