You will learn about the process of buying and selling ad space on television and online, as well as the major companies involved in it.
I just watched this Expert Session: Programmatic Advertising Technology. Check it out here: https://bit.ly/2krHvc8. @stukentappMatt is the CEO of Prohaska Consulting, a digital media advertising firm specializing in programmatic advertising. His company has worked with large companies such as Ebay, Toyota, Citi, and Bank of America.
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