Stukent Expert Session
Mobile Programmatic Advertising
Paul Berney - Co-founder and Managing Partner of mCordis
You will learn about how programmatic advertising works for mobile devices, including the major ad networks and technology involved in the process. You will be more prepared to integrate mobile advertising into your marketing strategy.
Paul was Chief Marketing Officer for the Mobile Marketing Association and he is the co-founder and managing partner of mCordis, a mobile marketing education and advisory services company. Paul has over 14 years of experience working with mobile marketing, and he is also one of the authors of Stukent’s Mobile Marketing Essentials textbook.
Stukent Expert Sessions and the expert speakers featured are historical in nature. While we strive to stay current and update information as often and as quickly as possible, the content presented reflects the industry knowledge, platforms, and best practices available at the time of recording and may not represent the most current developments.