Mobile Programmatic Advertising

Paul Berney - Co-founder and Managing Partner of mCordis

Summary

You will learn about how programmatic advertising works for mobile devices, including the major ad networks and technology involved in the process. You will be more prepared to integrate mobile advertising into your marketing strategy.

I just watched this Expert Session: Mobile Programmatic Advertising. Check it out here: https://bit.ly/2knKouq. @stukentapp

Speaker: Paul Berney - Co-founder and Managing Partner of mCordis

Bio:

Paul was Chief Marketing Officer for the Mobile Marketing Association and he is the co-founder and managing partner of mCordis, a mobile marketing education and advisory services company. Paul has over 14 years of experience working with mobile marketing, and he is also one of the authors of Stukent’s Mobile Marketing Essentials textbook.

Links

Office Closure | Thanksgiving

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.