If you are wondering how you can be a huge asset to your company and drive up profits, web analytics is it!
Zach Olsen, Digital Analytics Manager for Columbia Sportswear takes us through the ins and outs of web analytics.
Zach Olsen tells us how he went from being a beginner to being the analytics manager at Columbia Sportswear and how you can get started too.
I just watched this Expert Session: Introduction to Web Analytics. Check it out here: https://bit.ly/2kmq7Fy. @stukentappZach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.