Stukent Expert Session
Introduction to Web Analytics
Zach Olsen - Web Analytics Manager for Columbia Sportswear
If you are wondering how you can be a huge asset to your company and drive up profits, web analytics is it!
Zach Olsen, Digital Analytics Manager for Columbia Sportswear takes us through the ins and outs of web analytics.
Zach Olsen tells us how he went from being a beginner to being the analytics manager at Columbia Sportswear and how you can get started too.
Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.
Stukent Expert Sessions and the expert speakers featured are historical in nature. While we strive to stay current and update information as often and as quickly as possible, the content presented reflects the industry knowledge, platforms, and best practices available at the time of recording and may not represent the most current developments.