Intro to Adobe Analytics

Zach Olsen - Web Analytics Manager for Columbia Sportswear

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Summary

In this expert session, you’ll hear from Zach Olsen of Columbia Sportswear in Portland, Oregon, where Zach is the Web Analytics Manager.

Zach is going to introduce you to Adobe Analytics. He’ll explain how it is different from other Analytics platforms and how you can start learning about it so that you will be able to use it in your own career.

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Speaker: Zach Olsen - Web Analytics Manager for Columbia Sportswear

Bio:

Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.

Office Closure | Thanksgiving

Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.  

During the break Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received  beginning Friday, January 2, 2026, at 6:00 AM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.