Stukent Expert Session
Intro to Adobe Analytics
Zach Olsen - Web Analytics Manager for Columbia Sportswear
In this expert session, you’ll hear from Zach Olsen of Columbia Sportswear in Portland, Oregon, where Zach is the Web Analytics Manager.
Zach is going to introduce you to Adobe Analytics. He’ll explain how it is different from other Analytics platforms and how you can start learning about it so that you will be able to use it in your own career.
Zach Olsen is the web analytics manager for Columbia Sportswear. He has been working in e-commerce and online marketing for almost ten years. He has worked as an e-commerce business analyst, search engine marketing manager, and Digital Marketing Consultant.
Stukent Expert Sessions and the expert speakers featured are historical in nature. While we strive to stay current and update information as often and as quickly as possible, the content presented reflects the industry knowledge, platforms, and best practices available at the time of recording and may not represent the most current developments.