The Basics of International SEO Expansion

What you will learn:

  • How search engines operate internationally.
  • How XML sitemaps work and why they’re important.
  • How search engines distinguish between language and country.
  • Best ways to get translated content on your website.
  • Plus much more!

Watch the Expert Session:

Download the slide deck here.

Practice Quiz



Resources and links mentioned in this Expert Session:

Speaker: Kate Morris

Bio: Kate is the director of client strategies at Outspoken Media. She comes to us with a wealth of experience in all facets of search marketing. She started in PPC in 2003 and has since explored being in-house, agency, and independent consultant. Kate has worked with clients of all sizes and kinds, from big to small, B2B and B2C, non-profit to Fortune 500.

Topic: International SEO

Summary: Learn how to take existing online web properties global through best international SEO practices.

Duration: 38 mins

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