Stukent Expert Session
How to Make Data-Driven Decisions with PPC
Zach Olsen - Web Analytics Manager for Columbia Sportswear
Learn paid search strategies as well as differences between PPC and SEO, and Google display ads and Google search ads.
Stukent Expert Sessions and the expert speakers featured are historical in nature. While we strive to stay current and update information as often and as quickly as possible, the content presented reflects the industry knowledge, platforms, and best practices available at the time of recording and may not represent the most current developments.