In this session, we’ll hear from Braydon Unsicker, email marketing manager at Tinuiti. Braydon defines what marketing automation is and discusses the data that fuels it. He also explains the various methods you can use to collect data for marketing automation. Braydon shares several automation examples and provides resources you can use to sharpen your automation skills.
I just watched this Expert Session: How to Leverage Data to Optimize Marketing Automation. Check it out here: http://bit.ly/2UT7Z60. @stukentapp @Braydon_UBraydon has a passion for marketing automation that can be traced back many years. He is currently an email marketing manager at Tinuiti, a full-service digital marketing agency. Tinuiti has managed over $1.5 billion in media spend for many well-known brands. He likes to spend his money on golf and is not afraid to dabble in lesser-know sports like dance skating.
Check out the Marketing Analytics Simternship and Courseware
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