In this session, we’ll hear from Braydon Unsicker, email marketing manager at Tinuiti. Braydon defines what marketing automation is and discusses the data that fuels it. He also explains the various methods you can use to collect data for marketing automation. Braydon shares several automation examples and provides resources you can use to sharpen your automation skills.
I just watched this Expert Session: How to Leverage Data to Optimize Marketing Automation. Check it out here: http://bit.ly/2UT7Z60. @stukentapp @Braydon_UBraydon has a passion for marketing automation that can be traced back many years. He is currently an email marketing manager at Tinuiti, a full-service digital marketing agency. Tinuiti has managed over $1.5 billion in media spend for many well-known brands. He likes to spend his money on golf and is not afraid to dabble in lesser-know sports like dance skating.
Check out the Marketing Analytics Simternship and Courseware
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.