Stukent Expert Session
Eight Elements of a PR Plan
Joseph Clarkson - Account Director
Joseph Clarkson, PR veteran at Taylor, shares with us how he uses the eight elements of a PR plan in his day to day job.
Joe has been with Taylor for 8 years, working across the agency’s DIAGEO business, supporting brands such as Crown Royal, Captain Morgan, Bulleit and George Dickel. With a primary focus on driving earned media coverage, Joe has contribued to Taylor + DIAGEO’s influencer marketing, corporate communications, event planning/experiential and digital strategy efforts.
Stukent Expert Sessions and the expert speakers featured are historical in nature. While we strive to stay current and update information as often and as quickly as possible, the content presented reflects the industry knowledge, platforms, and best practices available at the time of recording and may not represent the most current developments.