Joseph Clarkson, PR veteran at Taylor, shares with us how he uses the eight elements of a PR plan in his day to day job.
I just watched this Expert Session: Eight Elements of a PR Plan. Check it out here: http://tiny.cc/9q0hkz . @stukentapp @joeclarkson13Joe has been with Taylor for 8 years, working across the agency’s DIAGEO business, supporting brands such as Crown Royal, Captain Morgan, Bulleit and George Dickel. With a primary focus on driving earned media coverage, Joe has contribued to Taylor + DIAGEO’s influencer marketing, corporate communications, event planning/experiential and digital strategy efforts.
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