Stukent Expert Session
Data-Driven Storytelling: Winning the War of Brand Relevance with Audience Intelligence
Michael Brito - Executive Vice President at Zeno Group
In this session, we will give actionable tips on how to use social data to: deliver more impactful storytelling, prioritize media relations, produce more targeted and strategic paid media, identify & activate audience & influencers
Michael is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs. As an Executive Vice President at Zeno Group, he is responsible for helping clients reach their target audience with laser-focused precision ➜ the right story, at the right time, in the right channel and with the right media. This unique methodology requires a combination of audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs.
Stukent Expert Sessions and the expert speakers featured are historical in nature. While we strive to stay current and update information as often and as quickly as possible, the content presented reflects the industry knowledge, platforms, and best practices available at the time of recording and may not represent the most current developments.