Stukent Expert Session
Core Concepts of Paid Search Marketing
John Gagnon - Bing Ads Evangelist at Microsoft
Learn how to determine the value of a click, how to calculate your break-even CPC, and how to setup your first ad campaign. You will also be introduced to "searcher's flow" and how that affects your campaigns.
John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at Microsoft. He has worked for both Bing Ads and Google AdWords and is a frequent speaker at digital marketing conferences such as SES, SMX, and others. He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started.
Stukent Expert Sessions and the expert speakers featured are historical in nature. While we strive to stay current and update information as often and as quickly as possible, the content presented reflects the industry knowledge, platforms, and best practices available at the time of recording and may not represent the most current developments.