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Stukent Support Will Be Closed July 2-5 in observance of Independence Day
If you need help during this time, feel free to email us at support@stukent.com and we will respond as soon as we are back.
What’s Next? Preparing Your Students for the Future
Edward Russell
About this webinar
Few businesses change as fast as the advertising business. In 2021, the agency Mischief @ NoFixedAddress didn’t exist; by 2022, they were the Agency of the Year from Ad Age. None of us want to send our students into the modern world of advertising prepared for the 1990s, rather than 2025. In this session, we'll discuss how to manage the Metaverse, ChatGPT, and changing agency models.
Meet your presenter
Edward Russell
Professor
Syracuse University
Edward Russell spent 25 years in advertising at some of the world's largest firms. After earning bachelor's and master's degrees in advertising, he joined Ted Bates in New York — then the world's largest agency. Following its acquisition by Saatchi & Saatchi, Russell moved to Frankfurt as European account director, arriving just before the Berlin Wall fell and helping open offices across Eastern Europe.
He then became CEO of Leo Burnett's Warsaw office, one of the agency's most awarded, before moving to Chicago to lead their Procter & Gamble international business — over 400 brands in 98 countries and nearly $1 billion in billings.
Russell has taught at the SI Newhouse School of Public Communications at Syracuse University since 2003, authored Leo Burnett's "LeoSmarts" training program, and wrote "The Fundamentals of Marketing" from Bloomsbury Publishing. He is married to his high school sweetheart, Rebecca, and they have two grown daughters.
Edward Russell
Professor
Syracuse University
Edward Russell spent 25 years in advertising at some of the world's largest firms. After earning bachelor's and master's degrees in advertising, he joined Ted Bates in New York — then the world's largest agency. Following its acquisition by Saatchi & Saatchi, Russell moved to Frankfurt as European account director, arriving just before the Berlin Wall fell and helping open offices across Eastern Europe.
He then became CEO of Leo Burnett's Warsaw office, one of the agency's most awarded, before moving to Chicago to lead their Procter & Gamble international business — over 400 brands in 98 countries and nearly $1 billion in billings.
Russell has taught at the SI Newhouse School of Public Communications at Syracuse University since 2003, authored Leo Burnett's "LeoSmarts" training program, and wrote "The Fundamentals of Marketing" from Bloomsbury Publishing. He is married to his high school sweetheart, Rebecca, and they have two grown daughters.
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Build career readiness across disciplines
Discover Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.
Build career readiness across disciplines
Discover Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.
Build career readiness across disciplines
Discover Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.