Back to All Events
What Every College Athlete Needs to Know About Earning Income from NIL
Dr. Maribeth Kuzmeski
About this webinar
To take advantage of NIL opportunities, student-athletes need to focus on building strong and engaging personal brands. Learn what is working with student-athletes in order to command attention from businesses, organizations, and fans. The most successful are able to flex their influence — no matter their division, team or star status — by telling impactful stories, targeting the right audiences, and gaining followers and engagement.
Meet your presenter
Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches several marketing courses, including Personal Branding: Name, Image & Likeness. Maribeth started The Brand Squad at OSU, a select group of business students certified to assist student-athletes with their NIL efforts. She brings a unique perspective and understanding of student-athletes to her career, as her son played Division I hockey, her nephew plays football at Wisconsin, and her nieces play Division I volleyball and soccer.
Additionally, Maribeth is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth has a BA from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.
Share this event on social media!
