About this webinar
Digital analytics is constantly changing, and Google’s recent introduction of Analytics 4 is one example of this change. Analytics 4, however, is not a straightforward upgrade of Universal Analytics — it represents a paradigm shift in website tracking and analysis. Jeff will provide an overview of both Analytics 4 and Universal Analytics, highlighting the strengths and capabilities of both platforms, while giving some suggestions for effective teaching on both platforms.
Meet your presenter
Larson is a professor of marketing at Brigham Young University, where he has taught courses in Marketing Research and Internet Marketing since 2007. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing from the University of Pennsylvania, Wharton School of Business.
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