Three Years Wiser: What I Wish I Knew When I Launched a New Digital Marketing Program

Launching a new digital marketing program requires a strong curriculum and layers of approvals, but sustaining a strong program doesn’t stop there. In this session, the founding director of the MS in digital marketing program at Rutgers Business School will share transferable lessons learned from her past three years running the program. By attending this session, you will learn actionable tips for building, growing, and maintaining a strong digital marketing offering at your school.