The Future of Marketing Education

Andrew Dimmick is a Marketing Operations Manager at ObservePoint and a course consultant for Brigham Young University, where he co-developed and taught one of the first undergraduate courses dedicated to marketing operations and automation. With experience spanning growth marketing, revenue operations, and consulting across industries from renewable energy to SaaS, Andrew has led dozens of technology implementations and optimized martech stacks at companies of all sizes. His work focuses on designing scalable processes, integrating platforms like HubSpot, Marketo, and Salesforce, and helping marketing teams become more efficient. For BYU, Andrew brings this practitioner’s perspective into the classroom to prepare the next generation of marketers with real-world, career-ready skills in marketing operations.