Technology's Impact on Consumer Behavior and Why Your Students Should Care

Radhika is the Chief Marketing Officer at Major League Soccer (MLS). She's honed her marketing skillset across time spent as a senior marketing leader in Fortune 100 companies, as a management consultant serving marketing organizations across a variety of Fortune 500 companies, and as a startup CMO. Throughout her career, she has led the design and execution of innovative full-funnel, multi-channel marketing efforts that drive business results.
She is an adjunct professor of marketing at the New York University Leonard N Stern School of Business, authored the Stukent "Consumer Behavior" courseware, and helped shape the Consumer Behavior simulation.