Professional Selling: A Guide for the Modern Sales Professional

BJ Allen is a marketing professor at Brigham Young University and an award-winning educator with expertise in sales, innovation, and marketing strategy. His research has been published in top academic journals, including the “Journal of Marketing” and the “Journal of Retailing,” and he serves on the editorial board of the “Journal of Product Innovation Management.” BJ has received national recognition for both his teaching and scholarship — including the PDMA’s Best Dissertation Award — and teaches courses in new product innovation, strategy, and professional selling. He lives in Provo, Utah, with his wife and five children.

Donald Kelly is a global sales trainer, speaker, and host of The Sales Evangelist podcast. A former top-performing tech sales representative, Donald now trains sellers and teams at companies such as VMware, Citi, and New York Life, and teaches sales as an adjunct professor at BYU–Idaho. His podcast reaches listeners in over 155 countries and has been featured by “Forbes, Inc.” and “Entrepreneur.” Donald’s mission is to help sellers build confidence, close more deals, and do BIG things in sales.