About this webinar
Case studies are a crucial tool for teaching and becoming a sought-after resource. Mary Beth McCabe goes over her experience with using case studies as well as a step-by-step guide to writing your own. She goes over current examples and her own process that she goes through when adding case studies to the 9th edition of Mobile Marketing Essentials. The value students get from case studies is to use relevant examples and being able to make it your own and walk away with your own understanding.
Resources
Meet your presenter
McCabe is an associate professor of marketing at National University’s School of Business and Management where she teaches mobile marketing, marketing management, and marketing research. She has authored journal articles and research conference presentations on mobile marketing and social media. She is recognized for creating the first specialization in mobile marketing and social media for the MBA.
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