How to Grow an Undergrad Program: A Case Study in Experimentation
Dr. Scott Cowley
Meet your presenter
Dr. Scott Cowley
Associate Professor of Marketing
Western Michigan University
Dr. Scott Cowley is the Stan Lucas Associate Professor of Marketing at Western Michigan University, director of WMU's digital marketing program, and coauthor of the Stukent courseware “SEO: Search Strategy for the AI Era." Scott has won multiple national awards for teaching excellence, curriculum innovation, student case competition coaching, and marketing education-related research. As a researcher and speaker, his work frequently focuses on digital marketing strategy and the evolution of marketing career preparation.
Dr. Scott Cowley
Associate Professor of Marketing
Western Michigan University
Dr. Scott Cowley is the Stan Lucas Associate Professor of Marketing at Western Michigan University, director of WMU's digital marketing program, and coauthor of the Stukent courseware “SEO: Search Strategy for the AI Era." Scott has won multiple national awards for teaching excellence, curriculum innovation, student case competition coaching, and marketing education-related research. As a researcher and speaker, his work frequently focuses on digital marketing strategy and the evolution of marketing career preparation.
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Build career readiness across disciplines
Discover Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.
Build career readiness across disciplines
Discover Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.
Build career readiness across disciplines
Discover Stukent Simternships and courseware that help you create hands-on, career-focused learning experiences for your students.