How to Build a Digital Marketing Program at Your School

Dr. Joie S. Hain is an award-winning Associate Professor of Marketing at Clayton State University,
specializing in digital marketing, social media, and professional selling. With over 25 years of
industry experience in entrepreneurship and financial services sales, she brings a practical, results-
driven perspective grounded in real-world expertise.
She teaches graduate and undergraduate courses and is recognized for excellence in teaching and
curriculum innovation. Her honors include the 2025–2026 Alice J. Smith Award, Clayton State’s
highest faculty distinction, multiple College of Business Professor of the Year awards, and national
recognition from Stukent as its inaugural Professor of the Year.
Her work focuses on digital marketing, sales performance, and the role of artificial intelligence in
business and education, delivering actionable insights for real-world application.

Nathan David has over 10 years of experience in marketing, and he has driven results for a range of businesses from Fortune 500 companies such as Nationwide Insurance to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an Adjunct Faculty Instructor of Marketing at Cleveland State University. In addition, Nathan is the author of the etextbook, Digital Marketing Analytics: Strategic Decision-making, that is taught at over 75 different universities. Reflecting on his career, the marketing skills that fueled his success were initially cultivated through agency work. Therefore, his past experiences as a consultant at Publicis Sapient and current experiences as the founder of Meta Impact inform many of the experiential activities in his courses and programs. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Outside of the office and classroom, you will likely find Nathan spinning. Participating in and instructing indoor cycling rides at Everybody Cycle is his favorite respite.