How to Build a Digital Marketing Program at Your School

Dr. Joie Hain is an award-winning Associate Professor of Marketing at Clayton State University, specializing in Digital Marketing, Social Media Marketing, and Professional Selling. She teaches both undergraduate and graduate courses and integrates Artificial Intelligence into her curriculum to prepare students for today’s evolving business landscape. Dr. Hain holds a DBA in Marketing from Kennesaw State University, an MBA in Finance from Mercer University, and a BSBA in Accounting from Auburn University. A Governor’s Teaching Fellow, she has been named Clayton State University College of Business Professor of the Year twice and was recognized as Professor of the Year by Stukent. She brings over 25 years of industry experience to her teaching. Dr. Hain’s passion is equipping her students with real-world skills that translate directly into career success.

Nathan David has over 10 years of experience in marketing, and he has driven results for a range of businesses from Fortune 500 companies such as Nationwide Insurance to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an Adjunct Faculty Instructor of Marketing at Cleveland State University. In addition, Nathan is the author of the etextbook, Digital Marketing Analytics: Strategic Decision-making, that is taught at over 75 different universities. Reflecting on his career, the marketing skills that fueled his success were initially cultivated through agency work. Therefore, his past experiences as a consultant at Publicis Sapient and current experiences as the founder of Meta Impact inform many of the experiential activities in his courses and programs. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Outside of the office and classroom, you will likely find Nathan spinning. Participating in and instructing indoor cycling rides at Everybody Cycle is his favorite respite.